Why Your SEO Expert Wants You to Blog
You hired an SEO expert to help improve your search engine rankings and bring traffic to your site. It's a wise business move, and one that can bring in lots more sales. Your initial impression was that this work would be done once, and that once your website was updated and indexed through the major search engines, you'd be finished. But, now, you find out that your SEO expert thinks you should be blogging. Here's why.
Search engines use what are called spiders to find websites to include in their results. These spiders look for the keywords that the searcher used. They look specifically in your titles, headers, anchor text and Metatags. The more they find, the higher your rank, put in simple terms. That's why your SEO expert is ensuring that your keywords are in all the right places.
But, here's the catch. Spiders like fresh, regularly updated content. If your SEO expert puts good content out there and it never gets touched again, it will eventually cause your site to fade from the rankings. Regularly adding and updating content keeps the spiders on your site.
Blogging is a great way to do this. By becoming a blogger, you're making a regular commitment to update your site with fresh content. You can also make your site more of a "go to" resource for your regular customers by blogging. Sharing tips of the trade and other helpful information keeps visitors coming back and helps strengthen your image as an expert in your field. If you don't want to blog yourself, you can always use a ghostwriter who writes the blog under your name. All you have to do in this case is provide the subjects for the blogs or keywords to your writer.
If you don't want to blog, you can simply add articles on a regular basis to your site to keep the content fresh. This is another area where a ghostwriter can help you by contributing articles regularly that appeal to your readers.
Search engines use what are called spiders to find websites to include in their results. These spiders look for the keywords that the searcher used. They look specifically in your titles, headers, anchor text and Metatags. The more they find, the higher your rank, put in simple terms. That's why your SEO expert is ensuring that your keywords are in all the right places.
But, here's the catch. Spiders like fresh, regularly updated content. If your SEO expert puts good content out there and it never gets touched again, it will eventually cause your site to fade from the rankings. Regularly adding and updating content keeps the spiders on your site.
Blogging is a great way to do this. By becoming a blogger, you're making a regular commitment to update your site with fresh content. You can also make your site more of a "go to" resource for your regular customers by blogging. Sharing tips of the trade and other helpful information keeps visitors coming back and helps strengthen your image as an expert in your field. If you don't want to blog yourself, you can always use a ghostwriter who writes the blog under your name. All you have to do in this case is provide the subjects for the blogs or keywords to your writer.
If you don't want to blog, you can simply add articles on a regular basis to your site to keep the content fresh. This is another area where a ghostwriter can help you by contributing articles regularly that appeal to your readers.
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