Off-page ranking factors summary

Let's summarize the above part of this SEO guide. Here is a quick synopsis of what you have already read:

1. Good inbound link is a link from a relevant, high-PR site closely related to yours.
2. Good inbound link has target keywords in its anchor text and around the link itself.
3. Good inbound link points to a landing page made specially for each target keyword.
4. Reciprocal links and directories still work, but don't expect miracles.
5. Don't overlook social bookmarking sites.
6. Article submission is useless.
7. Do not spam.
8. Paid links may both hurt and help. To avoid penalty, paid links must be nofollow.
9. Keep your link neighbourhood clean and relevant.