Do I need SEO?

Well, the answer "Yes" is the first thing that comes to mind, does it? But let's think a bit more. Does SEO help... well.. umm.. say some oil-extracting company to sell their product? Does it help to promote a small local grocery in the neighbourhood of your home owned by an old chinese? Does it help Obama to rule his bureaucrats? Well, I guess you've got the idea. SEO is effective mostly for Internet businesses. Do you have one? Then you need SEO. Otherwise, SEO is only one of the possible channels to spread the word out about your product or service. And not necessarily the best one.

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1.3. Should I hire someone or make it all myself?

One of the most frequent unspoken questions is: should I hire a SEO professional or save few bucks and do it myself? There is no one universal answer for all situations, so here are some pros and cons:

	Pros	Cons
Hired SEO	You don't have to waste your time; You don't have to learn SEO yourself; SEO Pro's can be quite effective.	You still need to control a hired SEO yourself; SEOs usually don't give any guarantees and actually you must be very cautious while choosing a SEO to hire; Hired guy may be a SEO professional, but he is not necessarily a proffesional inyour theme; Finally, you have to pay this guy.
Do it yourself	If you want it done right - do it yourself. You are the one who performs all the show, so you know best what is right and what is wrong about it; You really saving some bucks out there; You can constantly monitor the trends and apply changes in your SEO strategy on the fly.	You will need to spend some time reading SEO FAQs and tutorials like this one, posting stupid questions on forums and doing other things nubies always do. It doesn't kill, but still takes some time; You can get very little SEO benefits for all of your efforts and time spent. After all, you are not a guru, right?