Obviously we need to say a word or two about SEO software. Whether it is safe using it, whether it is worth to purchase some and other matter. Since we have two types of SEO activity - on-page and off-page - all the software can be categorized the same way. However, I would prefer another classification:
There is no a SEO tool or a software that makes you an easy life! You may read the promo texts saying a tool will move you on top of SERPs - that's not true. It may say "guaranted #1 position in Google" - false promise. You may see testimonials of other people saying "I made $5000 in two weeks! It's amazing!" - all is fake or they simply cheating themselves. No SEO software can guarantee anything. It is a tool, not magic. If you see some of the ad texts like the examples above - know that this particular piece of software is not what it pretends to be. Double your suspicions if they ask you to pay them first. And triple if they do not provide any kind of trial for that tool.
The next question. Should you pay for your convenience, or use only a free SEO software instead? Actually, there are plenty of quality free SEO tools out there, starting from the truly amazing and really a "must have" Google Keyword Tool (though, its amazingness disagreeable). However, someday you may discover you need more power or more automation and there is nothing bad to look at the paid tools as well. Simply keep in mind that this tool is simply a tool, nothing more. It won't help you rank better. It can only help you to make your site rank better. Don't trust anybody who assert the opposite. Most likely that guy merely wants your money.
Another point we should cover here is: if it is safe to use the SEO software? Can it provoke a penalty from Google? According to Google, only automated ranking checks are against its policy while all other types of SEO software is OK, at least unless they do not violate Google Webmaster Guidelines. As for web ranking checks - we have covered this topic earlier in this SEO tutorial.
Summarizing, you should not expect some magic from any SEO software you use. Moreover, any software is simply a program that repeats what it was told to do and thus may be wrong in some particular cases. You can run some SEO report within that tool and find some recommendations it gives to you, but please keep in mind that a software does not know your current situation, it merely knows of the competition, some keyword data etc, but easily can overlook some more delicate matters that only a human can know about. In general, a hired SEO specialist is always better than the bunch of electonic impulses called SEO software. On the other hand, even a SEO specialists still use some tools to automate their work, so why can't you? Simply remember the main point of this part: there is no a SEO tool or a software that makes you an easy life.
- Keyword tools
This includes tools that perform some keyword research, whether on the Web or by means of analysis of some website. Such tool can gather or try to calculate the popularity of a keyword, some of the artificial keyword parameters (like the keyword density), suggest some synonyms and other keyword related stuff.
- Web ranking SEO software
This is simply tools that check the position of your site in a search engine. This refer to the above section on the web ranking checks.
- Link tools
Link building, managing, structurizing, buying and selling software.
- Submission tools
This bunch of different SEO tools try to submit your website or some particular pages to some web resources, like web directories, catalogs, search engines, article sites and others.
- All-in-one packages
A swiss knife performing all the tasks. A big fat SEO application having all (or nearly all) needed (and sometimes unneeded too) functions within.
- Automation SEO software
In this category I don't mean the automated software. Actually, all of the above kind of tools are working more or less automatically. However, there are some tasks that cannot be fully automated and thus still need a human intervention. This includes managing your AdWords or AdSense accounts, finding link partners, tracking some interesting blogs etc. So such SEO software simply helps you to fulfil those tasks, still requiring you to do the most of the work yourself.
There is no a SEO tool or a software that makes you an easy life! You may read the promo texts saying a tool will move you on top of SERPs - that's not true. It may say "guaranted #1 position in Google" - false promise. You may see testimonials of other people saying "I made $5000 in two weeks! It's amazing!" - all is fake or they simply cheating themselves. No SEO software can guarantee anything. It is a tool, not magic. If you see some of the ad texts like the examples above - know that this particular piece of software is not what it pretends to be. Double your suspicions if they ask you to pay them first. And triple if they do not provide any kind of trial for that tool.
The next question. Should you pay for your convenience, or use only a free SEO software instead? Actually, there are plenty of quality free SEO tools out there, starting from the truly amazing and really a "must have" Google Keyword Tool (though, its amazingness disagreeable). However, someday you may discover you need more power or more automation and there is nothing bad to look at the paid tools as well. Simply keep in mind that this tool is simply a tool, nothing more. It won't help you rank better. It can only help you to make your site rank better. Don't trust anybody who assert the opposite. Most likely that guy merely wants your money.
Another point we should cover here is: if it is safe to use the SEO software? Can it provoke a penalty from Google? According to Google, only automated ranking checks are against its policy while all other types of SEO software is OK, at least unless they do not violate Google Webmaster Guidelines. As for web ranking checks - we have covered this topic earlier in this SEO tutorial.
Summarizing, you should not expect some magic from any SEO software you use. Moreover, any software is simply a program that repeats what it was told to do and thus may be wrong in some particular cases. You can run some SEO report within that tool and find some recommendations it gives to you, but please keep in mind that a software does not know your current situation, it merely knows of the competition, some keyword data etc, but easily can overlook some more delicate matters that only a human can know about. In general, a hired SEO specialist is always better than the bunch of electonic impulses called SEO software. On the other hand, even a SEO specialists still use some tools to automate their work, so why can't you? Simply remember the main point of this part: there is no a SEO tool or a software that makes you an easy life.
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